A Surefire Method For Writing Better Exhibitor Listings

There very well could be a hotelier looking for art like this

I came across this great post on writing exercises via Twitter today (thanks @riceek), and a light bulb went on when I read #6, the PAS formula. The PAS formula is the perfect formula for writing company descriptions in exhibitor listings. The author of that post explains that the idea of the PAS formula, which […]

Travel Tips For Event Professionals


I’ve been traveling to a lot of trade shows and conferences lately, and I think I’ve finally got this travel thing down. I just wanted to share a few tips to make a rather unpleasant experience just that much more bearable. TSA Pre✓® (and for international travelers Global Entry) The TSA Pre✓ application costs $85 (non-refundable) and […]

Interview With a Trade Show Exec – Denise Capello


This month we’re lucky enough to chat with Denise Capello with Amsterdam RAI. I met Denise a few years ago at SISO and not only is she brilliant, but she’s fun to hang out with too. Denise Capello Business Acquisition Manager Amsterdam RAI Years in the industry: 12 Traci Browne: Where did you grow up? […]

Something To Inspire You

Photo Credit: Christos Tsoumplekas (Back again!) via Compfight cc

One of my favorite speakers and authors, Andrew Davis, tells us to create moments of inspiration in our marketing. “Create moments of inspiration.” That sentence seems so simple. Too simple almost. But while the words may be simple and straightforward, implementation is much harder. You see, it’s not just a rule, or a best practice, […]

Niche Event Fest – Where You Need to Be


I want to take a minute to talk to you about Niche Event Fest taking place November 3-5th in New Orleans. If you are the organizer of “smaller” events or niche events, or if you are thinking about starting a niche event…The Niche Event Fest is where you need to be. Why? This is the […]

Are Our Event Apps Discouraging Face-to-Face Interaction?

Jordan Schwartz, CEO Pathable

It’s not often you hear the CEO of an Event App company rant about how mobile event apps are ruining the attendees’ conference experience. However, that’s what Pathable’s CEO Jordan Schwartz was doing in a blog post he wrote for Meetings & Conventions magazine titled “Mobile Event App Heresy: Three Signs You’re Doing It Wrong.” […]